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Trillion Dollar Coach

The Leadership Playbook of Silicon Valley’s Bill Campbell

A new book by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle


The New York Times and Wall Street Journal bestseller

The team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value.

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About This Book


Bill Campbell helped to build some of Silicon Valley’s greatest companies -- including Google, Apple, and Intuit -- and to create over a trillion dollars in market value. A former college football player and coach, Bill mentored visionaries such as Steve Jobs, Larry Page, and Eric Schmidt and coached dozens of leaders on both coasts. When he passed away in 2016, “the Coach” left behind a legacy of growing companies and successful people, and an abundance of respect, friendship, and love.

From their vantage points at Google, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how Bill developed trusting relationships, fostered personal growth, infused courage, emphasized operational excellence, and identified simmering tensions that inevitably arise in fast-moving environments. To honor their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide.

Based on interviews with more than eighty people who knew and loved Bill Campbell, Trillion Dollar Coach explains the Coach’s principles and illustrates them with stories from the great companies and people with whom he worked and played. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher-performing and faster-moving teams and companies.

Check out Bill’s principles on SlideShare.

Bill Campbell
Whenever I saw Bill he gave me great perspective about what really matters. At the end of the day, it's the people in your life. Bill had such strong principles around community and how to bring people together. We used those principles—detailed in Trillion Dollar Coach—to form the foundation of Google’s leadership training, so all of our leaders can continue to learn from Bill.
Sundar Pichai | CEO, Google
Bill’s passion for innovation and teamwork was a gift to Apple and the world. Trillion Dollar Coach has captured his tireless spirit so future generations can learn from one of our industry’s greatest leaders.
Tim Cook | CEO, Apple
Bill shared his wisdom generously, expecting nothing back but the joy he got from teaching others. I was privileged to have him as my coach for several years. Many times since then, when asked for advice by others, I think of Bill and try to live up to the example he set.
Sheryl Sandberg | COO, Facebook
Bill Campbell was a world-class listener, a hall of fame mentor, and the wisest man I’ve ever met. His ambitious, caring, accountable, transparent, profane humanity built the culture at Google and dozens of other companies into what they are today. Love was Bill’s most distinguishing trait. He got love, and he got family. I miss you, Coach.
John Doerr | Chairman, Kleiner Perkins
Authentic, competitive and fast with humor describe Bill. Anyone who worked with ‘the Coach’ quickly learned successful/talented/diverse ego-at-the-door teams win in business and life. The legacy of asking ‘What would Bill do?’ is prevalent with many successful leaders he worked with. This book gives readers a view into what shaped Bill’s leadership style and drove its effectiveness.
Mary Meeker | General Partner, Bond
Whenever I have a tough decision to make, I think about Bill Campbell. What would Bill do? I owe him so much. He had a gift for helping people to realize their full potential and getting organizations to work well together. Trillion Dollar Coach does a great job of capturing what made Bill special to me and many others.
Susan Wojcicki | CEO, YouTube
Whenever I saw Bill he gave me great perspective about what really matters. At the end of the day, it's the people in your life. Bill had such strong principles around community and how to bring people together. We used those principles—detailed in Trillion Dollar Coach—to form the foundation of Google’s leadership training, so all of our leaders can continue to learn from Bill.
Sundar Pichai | CEO, Google
Bill’s passion for innovation and teamwork was a gift to Apple and the world. Trillion Dollar Coach has captured his tireless spirit so future generations can learn from one of our industry’s greatest leaders.
Tim Cook | CEO, Apple

The Authors


  • Eric Schmidt image
    Eric Schmidt

    Eric Schmidt served as Google CEO and chairman from 2001 until 2011, Google executive chairman from 2011 to 2015, and Alphabet executive chairman from 2015 to 2018.

  • Jonathan Rosenberg image
    Jonathan Rosenberg

    Jonathan Rosenberg was a Senior Vice President at Google and is an advisor to the Alphabet management team. He ran the Google product team from 2002 to 2011.

  • Alan Eagle image
    Alan Eagle

    Alan Eagle has been a director at Google since 2007. Formerly Eric and Jonathan's speechwriter, he currently runs a set of Google's sales programs.

Together, they are the authors of the bestselling How Google Works.

Trillion Dollar Coach The Leadership Playbook of Silicon Valley’s Bill Campbell

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